The latest email from the Ragan Global Report had a link to an excellent posting from Steve Rubel’s Micro Persuasion on why broadcast journalists do not use or even know the benefits of RSS. Steve points out that the broadcast media outlets are tied to airing stories covered earlier in the day by traditional print outlets.

It appears that given the pressure of the immediacies of TV and radio journalism that they just do not have the bandwidth to monitor the newer non-traditional media sources

We should expect this attention to RSS will grow as the NYT and other outlets send news earlier to their subscribers via RSS. This will enable these journalists and their producers to become comfortable with the technology and increase their awareness of the importance of the non-traditional journalist. Broadcast will then understand very quickly how bloggers and other non-traditional outlets are increasing leading the news wave as the source for traditional journalists.

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