Debbie Weil brings up some great points on why companies should consider transferring a newsletter into a blog format. She brings up several points including:

  • HTML email newsletter layout takes more time than posting to a blog.
  • Email is passive. The blog encourages comments and responses
  • Blogs support email and RSS feeds – the option is left to the reader.

In addition I have found:

  • Email newsletters are increasingly be deleted without being read. Readers of RSS feeds are can opt-in to read items at their leisure without filling up their email accounts.
  • Email newsletters are prone to be getting caught in spam filters. RSS feeds from a blog do not get caught in these filters.
  • Blogs offer a built in archive, categories and other functions that can require customizations in newsletter software.
  • There are many resources to help you promote a blog. Newsletters are much more reliant on word-of-mouth.
  • Blogs eliminate the hassles of email distribution and any associated costs.
  • Blogs provide a home for you to attract additional readers to an always available archive.
  • Blogs encourage more frequent short postings than the less frequent e-newsletter.

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