Archive for February, 2008

Journalist Press Release Wire Usage Survey

Tuesday, February 19th, 2008

Wires vs. RSS

A straight forward survey regarding the usage of press release wire services such as Business Wire and PR Newswire and corporate RSS feeds.

In general, as journalist, how do you find the value of press release service distribution wires?

 Highly valuable

 Somewhat valuable

 Neutral

 Negligible value

 No value at all

Which press release wire services (if any) do you subscribe?

 PR Newswire

 Businesswire

 Marketwire

 Other

 None

Which do you find to be more useful Businesswire or PR Newswire?

 Business Wire

 PR Newswire

Do you rely on press release distribution services for information from companies you monitor?

 Yes

 No

Do you rely on press release distribution services for information from companies that you do not directly monitor in your beat/industry?

 Yes

 No

Do you just want to stop being spammed by email from press release wire distribution companies?

 Yes

 No

Do you want companies to offer RSS news feeds for their company news?

 Yes

 No

For companies you are interested, is the PR distribution or an RSS feed more valuable to you?

 PR Wire

 RSS Feed

Would you prefer an RSS feed or a direct email (via your subscribe request) from a company for its news and announcements?

 RSS

 Email

I do not care about RSS feeds, emails or PR distributions? I will surf to the Web sites when I want to read company news and announcements.

 Yes

 No

I consider myself to be first and foremost a:

 Traditional Journalist

 Non-traditional journalists - i.e. blogger without another outlet affiliation

Email me your findings and report when available.

 No

 Yes, send to the email below.

Name

Email

Media Outlet

URL


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Complete the Journalist Survey - RSS vs PR Wires

Friday, February 15th, 2008

For my current work at an interactive agency and throughout my communications agency work I have been counseling public relations teams on the use of press release wire services to enhance outreach directly towards target audiences. Recently I have been asked as to the value of these wires versus a company’s RSS feeds.

Somewhat towards this end, several nice reports have come out recently on the influence of bloggers and company social media. Brodeur, Arketi and Bulldog Reporter/TEK Group.

However, I would love to see some direct feedback from the media (traditional and non-traditional journalists) as to their preferences in how they receive company news. I put together this survey rather than waiting for my agency, or another to ask some straight forward questions. (more…)

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