Archive for February, 2008

Journalist Press Release Wire Usage Survey


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Complete the Journalist Survey – RSS vs PR Wires

For my current work at an interactive agency and throughout my communications agency work I have been counseling public relations teams on the use of press release wire services to enhance outreach directly towards target audiences. Recently I have been asked as to the value of these wires versus a company’s RSS feeds.

Somewhat towards this end, several nice reports have come out recently on the influence of bloggers and company social media. Brodeur, Arketi and Bulldog Reporter/TEK Group.

However, I would love to see some direct feedback from the media (traditional and non-traditional journalists) as to their preferences in how they receive company news. I put together this survey rather than waiting for my agency, or another to ask some straight forward questions. Read the rest of this entry »