Here are some thoughts regarding best practices for posting and promoting videos on YouTube. These best practices would also apply to Google Video, Flickr or any other content sharing network.
- Establish a YouTube, Google video and other accounts under the organization name.
- Complete account details utilizing SEO (search engine optimization best practices).
- Title and describe videos utilize SEO best practices.
- When embedding videos, turn off the display of related videos at the end of the video play.
- Add annotations to provide commentary utilizing SEO best practices.
- Make the videos highly interesting, unique and engaging to your target audiences.
- Keep videos short (under 45 seconds) unless longer content is clearly expected by the subject matter.
- Have the last frame of the video contain the organization brand, message and URL.
- Have the first frame contain a title, brand and URL.
- Select a very good image as the still frame image to attractive viewers.
- Promote video replies and comments.
- Embed the videos in MySpace, Facebook and as many other social networks as possible to provide access to as wide an audience as possible.
Any more?
