Here are some thoughts regarding best practices for posting and promoting videos on YouTube.  These best practices would also apply to Google Video, Flickr or any other content sharing network.

  • Establish a YouTube, Google video and other accounts under the organization name.
  • Complete account details utilizing SEO (search engine optimization best practices).
  • Title and describe videos utilize SEO best practices.
  • When embedding videos, turn off the display of related videos at the end of the video play.
  • Add annotations to provide commentary utilizing SEO best practices.
  • Make the videos highly interesting, unique and engaging to your target audiences.
  • Keep videos short (under 45 seconds) unless longer content is clearly expected by the subject matter.
  • Have the last frame of the video contain the organization brand, message and URL.
  • Have the first frame contain a title, brand and URL.
  • Select a very good image as the still frame image to attractive viewers.
  • Promote video replies and comments.
  • Embed the videos in MySpace, Facebook and as many other social networks as possible to provide access to as wide an audience as possible.

Any more?