I am sitting here eating a nice plate of gefilte fish. And it is not even Passover yet. But hey, I find these yummy. Certainly most members of the tribe I meet do not have the same preference for this delicacy. Few if any people really say – “hey, let’s go grab some gefilte for lunch.” This is a food crying out for a good marketing effort. It could start with a social media push to enhance the popularity of gefilte fish. As one site at http://me-eats.blogspot.com/2007/04/grandmas-gefilte-fish-for-pesach.html says, there is a story to tell. Then we could build this buzz to some cool interactive. I see the Facebook application now – send a friend a “fish ball”. Or, I would love to see little chattering gefiltes dancing on a JibJab ecard. Then this could be ready for a giant advertising campaign. We could run something to demonstrate to the world just how lovely ground up fish can be. (Only the good stuff here – it is kosher after all.)
Rise oh rise the understated hero that is the gefilte!
#1 by Lisa on March 23, 2009 - 7:11 am
I can’t believe I married you… I won’t be making gefilte any time soon.
#2 by Mike Sockol on March 23, 2009 - 7:13 am
Dan, enjoying Gefilte Fish is somewhat akin to learning how to pronounce “ch” sounds for your Bar Mitzvah….an acquired skill to say the least. But I do admit that I buy Gefilte Fish throughout the year, and find it to be a tasty snack, especially with red horse radish. Yum!
#3 by Elliot Finkelstein on December 5, 2009 - 8:45 pm
I grew up eating gefilte fish, I’m convinced that it’s the only way to acquire a taste for it. In fact, I’ve been offended by the reaction of those who’ve tried it as an adult. Although Mike enjoys red horde radish, the white is really the way to go. Did you know that ball, or the pattie, or the dumpling shaped gefilte fish is not really gefilte! The reason it’s called gefilte (which means stuffed) is because that ground up mix of Whitefish fish, Yellow Pike and Carp is seasoned to taste and stuffed back into the skin/shell of the fish and then cut into fish steaks and cooked with the fish stuffing in the center, hence gefilte fish. Making it as balls is really much easier. Can you say kreplach?