Constant Contact provides methods to segment lists when they are collected from different data collection forms. This is conducted by using a different list name for each data collection form. The following practices can help with this segmentation
- Import any external lists to a new list for each. Do not import these to lists used with data collection forms. If this import contains data from multiple external lists then use a column (custom data filed) for details on the original source list.
- Create a general list for use with the main subscription form on the Web site. Something like – “General Web Contact” is a good name.
- Use a different list for each form used with an advertisement, microsite or other campaign. Yes, you will have a large number of lists. This is absolutely fine.
- You could use one list and have a custom field populated with a source name that is unique to each form. This is not the preferred method since this will have a single list that may become prohibitively large.
- Where possible use the Constant Contact forms that are provided for inclusion as this can be a very easy and direct method to include the forms with minimal programming.
- Use a plug-in/module for WordPress (http://wordpress.org/extend/plugins/constant-contact-signup-form-widget/) or Drupal (http://drupal.org/project/constant_contact) as these can help shorten programming cycles and make it easier to create the forms.
