Archive for May, 2010

White House Use of Twitter

This NY Times article is a good highlight of the White House policy changes in light of the recent BP oil rig disaster. An interesting note is the following.

The White House press secretary, Robert Gibbs, announced the proposed changes in the mineral agency Tuesday morning over Twitter.

Two points of interest.

  1. The White House used Twitter as the official release point. Not the press pool, not a release, nor any other channel. Twitter was the first official news channel.
  2. More importantly, the NY Times is nonchalant about the use of the Twitter channel as the release point. This is written as if this is no big deal and a common method for news distribution.

Overall this carries forth such major implications I am stunned that no one else is highlighting this point. Imagine, if the media did not monitor the WH Twitter feed then they would hear about the announcement second hand. Basically, the be a Washington insider this says you must be a Twitter user. It also says that the mainstream media is fully acceptant of this as a channel as this and other stories are again complexly nonchalant about news being released over Twitter before it is ever released over a wire.

Aside: And where are the traditional news wires in all of this – absent. PR Newswire and Businesswire have not integrated Twitter or other delivery other than RSS and email into their distribution models. It looks as if journalists are uninterested in Twitter feeds of releases from these services. Wire distribution now lags so far behind Twitter and other SM channels in the speed of distribution that the relevancy of these services to reach interested parties in an immediate manner is lagging.

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