Measurement Best Practice: Exclude yourself from statistics
Tuesday, August 5th, 2008Exclude your offices as well as those of your agencies, consultants and other consultants from your Web site statistics. Google Analytics, HitBox, Webtrends and all other packages allow for such exclusions by IP address, domains and other strings. Sometimes you may also want to exclude the IP address of home computers. This is especially true for sites that receive very low traffic.
How do you find your IP Address. Surf to a site such as http://www.lawrencegoetz.com/programs/ipinfo/. This will reveal your external IP address. Collect the various addresses and place these on exclusion lists.
Note that any settings usually only start excluding from the stats on a move forward basis.




















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