A few weeks back I wrote a post about how Facebook is killing itself by messing up their traditional full stream of news from friends . Yesterday, Facebook announced a beta testing program that attempts to address the muddling of the friends stream of news. The Blog Herald has an excellent piece on this beta program.
First, Facebook is testing a program from strangers (supposedly people and not marketers – but we know that will not last) to send you messages to your personal inbox rather than your “Others” folder. This is again an example of how Facebook is muddling their promise of connecting people for private conversations. Hey, if people can pay to send me junk mail can I pay to have it blocked? Facebook could add a paid anti-spam/junk mail option with an added option to block ads and paid messages. Could be worth more than a penny or two.
The second announcement is the one that responds to my earlier post. Facebook is going to add a filter that they hope will direct all your real friend messages into you inbox and keep them out of the “Others” folder. If this works, which I doubt, then we could see the return of the communications tool which we fell in love. Also, if this works, do we really need a paid option? My guess though is that the marketers will learn to game this system as well and that I will continue to miss out on the cute cat and baby pictures of my friends.