Daniel Katz

 

dan@quis.com

 

June 2006 – Present

Virilion/Mindshare Interactive Campaigns

Boston, MA

Account Director

  • Manage client relationships for the creation, growth and maintenance of online, advocacy, issue, crisis and relationship management communications strategies.
  • Formulate methodologies and advise teams on methodologies to measure and track issues across mainstream and non-traditional media.
  • Profitably manage client accounts including Easter Seals, Private Equity Council, Healing Our Waters Coalition (National Wildlife Federation), NAEA (National Arts Education Association), Perkin School for the Blind, major pharmaceutical companies and other national accounts.
  • Identify strategic needs based upon goals and objectives and specify and initiate the use of custom or readily available solutions.
  • Manage the engagement of technology solutions partners such as Convio/Get Active, WordPress, Mindflash, ARC Solutions, and a myriad of others in conjunction with the management of the in-house technical team for client deliverables.

 

Apr 2004 – May 2006

Cymfony

Watertown, MA

Account Management Principal/Manager of Support Services

  • Manage client relationships (40+) with public relations, marketing and communications directors at leading global companies including: Pfizer, Eli Lilly, Fleishman-Hillard, Amgen, Alcatel, Barclays Global Investors.
  • Target organic growth for enterprise software accounts.
  • Advise and guide PR and communications teams on the use of metrics to meet their business, marketing and communications goals and needs.
  • Plan, design, recommend and implement product and support methodologies, tools and work flows.
  • Supervise the implementation and day-to-day support and service of 50+ enterprise software accounts.
  • Build and manage account management, implementation and support teams.
  • 8+ direct reports (Customer Service and Support Staff, Implementation Specialists, Grammarians, Contractors)

 

Nov 1999 – Apr 2004

Brodeur Worldwide

Boston, MA

Director, Digital Communications (Unit Founder)

  • Initiated Brodeur’s online communications unit to lead integration of traditional and internet public relations.
  • Manage and develop PR products including:  media and campaign measurements, online collaborations, document sharing, newsletters.
  • Develop new business concepts, processes, budgets and recommendations for integrated marketing.
  • Consulting, design and execution of e-marketing campaign and e-delivery services to clients including IBM, PerkinElmer, Toshiba, Discovery Health, MasterCard and Travelocity.
  • Train worldwide PR account teams to use and sell integrated communications services.
  • Select and supervise vendors and partners.
  • Manage the corporate Web sites, intranets, extranets, newsletters and Internet campaigns.

 

Feb 1996 - July 1999

QUIS Communications

Cambridge, MA

Chief Executive / President

  • Founded and managed QUIS Communications offering web management and bandwidth cost recovery solutions; staff of seven and revenues of $500,000 per year.
  • Created the concept of usage based Internet access for tenants, which became the industry standard landlord cost recovery solution.
  • Served as general technology resource and columnist for Executive Suite Association, and clients including Reckson Office Suites, Alliance Business Centers, and independent executive office suites in US, Europe and Asia.
  • Engineered financing, investment plans and new business and market opportunities.
  • Provided authoritative vision of Internet profit products and services to associations and businesses via speaking engagements, articles, white papers and consulting services.
  • Maintained active sales partner relationships with DIGEX, GTE Internetworking, Verio, Technologic, Paradyne, Pandesic, NetObjects and other Internet suppliers.
  • Designed/Installed shared IP network solutions for office buildings and executive suites

 

Oct 1995 - Jan 1996

Symbol Technologies

Bohemia, NY

Manager/Electronic Media

  • Designed Internet connection, implementation strategy and policy for 500 sales associates in 80 remote offices.
  • Designed and built the Symbol’s first corporate intranet and extranet.
  • Planned, designed, and developed portable web sites for trade shows and sales force demonstrations.
  • Formulated e-business concepts and strategies for product managers to enhance the distribution of product information and support.

 

Sept 1993 - Oct 1995

Lighting Dimensions/Theater Crafts

NY, NY

Manager/New Media

  • Created a dial-up portal for the entertainment technology industry communications portal. Migrated system to Internet upon release of first web browser.
  • Pioneered the use of the Internet and e-business to industry leaders, associations, unions and corporations.
  • Directed the development of the product mix and components to create a full range of New Media products for the publisher -- including company owned and operated online service, web presence, CD-ROM and electronic directories.
  • Authored computer and communications related articles for Theatre Crafts International and Lighting Dimensions magazines.

 

Feb 1992 - July 1993

Central Park Conservancy

NY, NY

Assistant to the Deputy Administrator for Visitor Services (Business Manager)

  • Budgeted, projected, reported statistical analysis and authored marketing plans for revenue generating projects including concession sales.
  • Production management for events including the 125,000 participant American Athletic Games.
  • Managed sales operation including recruiting and training sales and concession staff.

 

Nov 1989 - Feb 1992

Maintenance Automation Corporation

Hallandale, FL

Assistant Project Manager / Documentation Specialist

  • Automated manual processes at new customer sites.
  • Authored articles for health care, university, and maintenance management publications.
  • Created marketing, user documentation, and customer training materials.
  • Researched directions for new product development.
  • Managed annual users meetings.

 

Education

·         New York University, M.A., Performing Arts Administration, Spring 1993

o        Course work included MBA economics, marketing and accounting

·         Performing Arts Management Institute, New York, NY, Fall 1991

·         Washington University, B.A., Art History and Drama, Spring 1988

 

Teaching and Speaking Engagements

·         Guest Speaker, Arthur D. Little School of Management, Summer 2002

·         Adjunct Professor, Simmons College, Graduate courses in Internet Marketing, 2001 – 2003

·         Guest Lecturer – Digital Process Management, Arthur D. Little School of Management, 2002

·         Speaker and Technical Column Author, Executive Suites Association Annual Meetings and Training Seminars, 1998 - 1999

·         Speaker, Federation of British Business Centres Annual Meeting, London England, 1999

·         Speaker, World Wide Business Centres Annual Meeting, London, England, 1999

 

Technical Skills

Marketing Measurement & Campaign Applications

Cymfony Brand Dashboard, Biz350 Market 360, MediaMap, MASS COMaudit, Gotmarketing, MarketFirst, Annuncio, Constant Contact, various e-marketing and survey packages

 

Information Expertise

Lexis Nexis, Factiva, DIALOG, Boolean logic, various portal and intranet platforms, Intranet Web development

 

Platforms/Environments

DOS, Windows 3.x/95/98/NT/2000/XP, Macintosh, UNIX/LINUX, TCP/IP, Ethernet

 

Web Servers

Netscape Enterprise, Apache, Microsoft IIS

 

Graphic Development

Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Adobe Acrobat, QuarkXPress, Macromedia Fireworks

 

Web/Net Management

net.Analysis Pro, WebTrends, Intel Device View, Netscout Manager, HP Openview, MacroMedia Dreamweaver/Ultradev, Microsoft FrontPage, Groove, Convio Page Builder, Convio CMS (Get Active CMS), WordPress, MoveableType

 

General Software

HTML, DHTML, Microsoft Office. Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Microsoft Project, Microsoft Internet Explorer, WordPerfect, Goldmine, Visio Professional, Firefox, Eudora, WS FTP, WinZip, Quickbooks, Microsoft Dynamics, AutoTask